GymnasticBodies was a brand built around gymnastic strength training—a beautiful system that simplifies the process of building elite gymnastic bodies for every day people. The challenge we had was in getting new users past the initial intimidation while maintaining the image of bad-assery that draws elite athletes.
Once it was decided to change the name to GymFit.tv, I was assigned the task of building the new branding guide. Click to check it out!
I was promoted to oversee the messaging and interactivity of the website. You can see on GymFit.tv how I introduce the product with the banner video and build a clear path to learning where to start. For those athletes who want to understand the process, there are plenty of additional links for information.
I designed all the samples below. They are representative of our branded marketing.
Course icons are only viewed within the app. We attempted to bring in more variety in the icons so it looked “like Netflix,” letting the customer see the wide selection available to them.
Layout and Branding Samples
Click each cover to view the booklets attached.
LandAirSea Media Kit
The Media Kit is part of a larger branding package for LandAirSea. We had several components that brought the branding together, such as sales sheets, trade show booths and presentation media.
Mosaic Branding Guide
I created the Mosaic Branding Guide while on staff as the Communications Director. The challenge was to expand a rigid brand that was being ignored and focus it without clipping creative wings. You can learn more by clicking the icon and reading the PDF.
Advent Booklet
This is a one-off design project for Wellspring Church created to guide parents through the season of Advent, Christmas and Epiphany. I had complete freedom but only a few days, so I chose a fun vibe with playful fonts and icons. I utilized the liturgical colors for each season as a way to inform readers as they followed the guide.